Johnnie Walker's "Keep Walking" Campaign Has Legs

Every once in a while in advertising, we stumble across a tagline and campaign that not only captures where our brand is at in the moment, but is so timeless that it is able to do so for years at a time. Nike has "Just Do It." Campbell's has "M'm, m'm good!" Johnnie Walker has "Keep Walking." When a campaign stands the test of time, it is said to have legs, because it has the ability to stand on its own. Johnnie Walker has been using "Keep Walking" since 2000, and every year it solidifies itself even more as the most famous brand of scotch in the world. So how have their advertisers captured the essence of their brand in every corner of the world
with just two simple words? To put it simply, its meaning is something that every person can relate to.

https://www.behance.net/gallery/1219875/Johhnie-Walker-Print-Campaign

http://www.advertolog.com/johnnie-walker/print-outdoor/the-step-2222055/

https://www.pinterest.com/pin/316237205061078318/


The same way that we all have a story, each of our lives is a journey. With "Keep Walking", Johnnie Walker is not only encouraging us to persevere through the trials and tribulations of life, but to celebrate the good, and take them with us as we do. Great print ads tell a story with as few words as possible, but the best campaigns are effective with both print and video. For example, Johnnie does this incredibly well with their moving "Dear Brother" ad. Seriously: watch this and try not to cry in your drink.

No matter what, even if it is the loss of someone we love, we are called to keep walking and live the best lives we can. For the protagonist of this commercial, many of his greatest memories involve sharing a drink with his brother. The bond between the two of them created by Johnnie Walker will live on long after they are apart from one another, and so will the campaign the ad is a part of.

Thanks for reading, and as always be sure to follow me on Twitter (@SrMashSweetAds) and drink responsibly. Cheers!